While going through my back-runs of my magazines, I came across this very insightful article in Inc magainze by Jason Fried (37signals and baseCamp fame).
In a nutshell, effort makes a big difference for Jason.
People who really want it don’t toss their whole portfolio at me; they pick relevant examples and explain the thinking behind them. They don’t speak in generalities about what makes them great; they speak specifically about how they would be a great addition to Basecamp
I really love how Jason thinks holistic and in a no-nonsense fashion when it comes to hiring. Finding great talent is hard. It is even harder for small companies like Basecamp.